#SuperSmashSquad: Unleashing Badminton Heroes

Launching today, the BWF introduces #SuperSmashSquad, a digital campaign like never before following athletes on their extraordinary #RoadToParis journey for the Paris 2024 Olympic and Paralympic Games.

The #SuperSmashSquad will showcase the exceptional talents, commitment, and charisma of the sport’s elite athlete. It’s a celebration of the sport, the athletes, and their incredible journey towards the pinnacle of athletic excellence at Paris 2024.

Each month, a new challenge will unveil their sporting superpowers, compelling backstories and true identities.

The campaign, fronted by some of our reigning Olympic and Paralympic champions, presents an exceptional opportunity for fans to:

• Establish direct connections with their much-loved #SuperSmashSquad personalities through their social media channels, drawing on personal stories from the athletes themselves.
• Stay updated on their training regimes, behind-the-scenes moments, the qualifying period and their thoughts as they gear up for Paris 2024.
• Access exclusive vlogs and interviews that give you a glimpse into the lives of the athletes. Discover their motivation, the challenges they’ve overcome, and what makes them true champions.

Keep an eye on the BWF’s official channels for exclusive monthly challenges and player card unveilings that will take you behind the scenes and introduce you to the heroes of badminton.

Get ready to be a part of the action as #SuperSmashSquad takes over #Paris2024.

 For campaign enquiries and additional information, please email Dianne Pierre ([email protected]).