BWF Player Education & Dual Career (BeyondBadminton) – New Video & Activations at BWF International Events

The BWF will be continuing its initiative on BWF Player Education & Dual-Career (Beyond Badminton) activations, following positive outcomes and great engagement in 2026.

BWF Player Education & Dual-Career (Beyond Badminton) activations were delivered in conjunction with the 35 BWF International Tournaments, BWF World Junior Championship 2026 (link).

This year, we are delighted to launch the new BWF BeyondBadminton Dual Career animated video, which provide a fun and modernised way to introduce the dual career pathway with testimonial from our players. Watch this video

The video can also be used to support the activation integrated into existing BWF international events for elite, Para badminton and junior players.

The activation aims to spread awareness and share information about the available opportunities, pathways and resources for players.

Working closely with the Continental Confederations and respective member association / host, the BWF will deliver the following activities:

• Circulate a Dual Career information email to Team Managers & coaches (pre-event)
• Promotional materials with QRcode (during event)

List of identified BWF International Events

Please find below the identified BWF international events – International Challenge, Series, Future Series, Junior and Para Badminton events:

We are happy to hear from other Member Associations / Hosts interested in integrating the activation into their event.

List of identified CC Events & Development Projects

Please find below the identified CC Events & Development projects:

More Information / Contact Person

More information about the BWF Player Education & Dual Career initiative: link

o        BWF Development Manager – Erica Khoo – [email protected]

o        BWF Assistant Development Manager – Tracy Tan – [email protected]