List of BWF Commercial Partners

As part of the BWF’s commitment to transparency, the below is a list of major BWF commercial partners. It includes agency partners, sponsors, and broadcasters.

Last updated: 15 January 2024

Agency Partners

• Infront Sports & Media – https://www.infront.sport/
• Mailman Group – https://www.mailmangroup.com/
• Seven League – https://sevenleague.co.uk/about
• Redtorch – https://redtorch.sport/
• Badmintonphoto – http://www.badmintonphoto.com/
• Deltatre – https://www.deltatre.com
• Stellis – https://stellis.co/
• Blinkfire – https://www.blinkfire.com/landing
• Nielsen – https://www.nielsen.com/
• Critical Mention – https://www.criticalmention.com/

Sponsors

• HSBC – https://www.hsbc.com/
• TotalEnergies – https://totalenergies.sg/
• Yonex – https://www.yonex.com/
• VICTOR – https://www.victorsport.com/index.html?pass=1?co_test=1
• Ganten – https://www.ganten.com.cn/
• Laymau – https://www.laymauchina.com/
• M88 – https://www.m88.com/
• 1XBET – https://1xbet.com/en
• SBOBET – https://www.sbotop.com/
• Winbox – https://www.winbox88my.com/
• Dong Peng – https://www.szeastroc.com/frontend/product/dpbsl