The main focus of the BWF is to promote, present, regulate and develop the sport globally. There are four key ways in which we achieve our strategic goals:
Showcasing our sport as entertainment, delivering world class events, promoting star quality players, using a range of media platforms and enhancing our global fan base.
“Giving every child a chance to play for life”. Increasing participation in badminton is fundamental to our future – schools badminton, outdoor badminton, club badminton and badminton for seniors and the elderly.
This is central to achieving our goals. BWF has many strategic partnerships. Two leading partners are the International Olympic Committee (IOC) and the International Paralympic Committee (IPC).
This enables us to achieve success. This is about leadership and governance, building our workforce and developing new income streams for the sport – BWF, Continental Confederations and our membership.
The main areas of day to day activity are:
– Membership servicing
– Regulating and governing the sport – international level
– Marketing and Promotion of the Sport
– Olympic and Paralympic Games
BWF has 191 members globally and the headquarters in Kuala Lumpur provides a range of services to its members. This includes partnerships around event hosting, training courses and resources to develop the sport and the people in badminton globally and governance processes around the annual general meeting of the BWF.
Regulating the Sport – International Level
The BWF is responsible for regulating the sport at the international level. This includes sanctioning of international competitions, regularly reviewing the rules of the sport and having a system to ensure rules and regulations are followed in the preparation for and delivery of international competitions.
BWF showcases excellence through major event delivery – BWF World Championships, Thomas & Uber Cups, Sudirman Cup, BWF Superseries Finals, BWF World Junior and World Senior Championships. This involves not only ensuring the event is delivered technically well but also event presentation is to the highest levels to showcasing star quality players to a fan base of more than 450 million globally.
Working closely with the five Continental Confederations, BWF supports the implementation of a wide range of development programmes:
– Participation – Shuttle Time schools badminton
– Coach education – framework, coach development resources and courses
– Player development – talent identification and development
– Membership development – more members joining the BWF and building the capacity of existing members to better regulate, promote and develop the sport at a national level.
Badminton is a Paralympic sport. BWF has a major role in regulating, promoting and developing para-badminton worldwide. This includes developing the technical capacity of our workforce in para-badminton, player and coach development workshops and training camps, the development of the rules system and the promotion of para-badminton to an increasing fan base.
Marketing and Promoting the Sport
Badminton has a fan base of 450 million. Our role is to build this fan base globally, showcase our talented players and provide information and statistics on the performances and personalities on and off the field of play.
Olympic / Paralympic Games
Badminton is an Olympic and Paralympic sport. Our role is to be an active member of the Olympic and Paralympic movement and to plan and implement athlete programmes and pathways towards worlds best performances that attract a significant share of Olympic and Paralympic broadcast.