Badminton World Federation

Excellence - Innovation - Integrity - Inclusion - Respect

Badminton at a Glance

Badminton World Federation

Major Championships

Badminton World Federation

World Class Performances

Badminton World Federation

Badminton is a Sport for All

Badminton World Federation

Shuttle Time Schools Badminton

The Badminton World Federation (BWF) is recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC) as the world governing body for badminton.

The International Badminton Federation (IBF), as it was originally called, was established in London, on 5 July 1934 with nine founding Member Associations. The BWF has a global membership 201 Member Associations, who are for the most part, national badminton associations.

BWF has had its head office in Kuala Lumpur (KL), Malaysia since 2005 with a staff of 52.

BWF is registered under the International Organizations (Privileges and Immunities) Act 1992 in Malaysia – Registration Number P.U. (A) 363.




 – Giving every child a chance to play badminton for life.



 – To lead, inspire and engage stakeholders.




Be leaders in governance practice, support our membership to maximise outcomes, and invest, develop and grow badminton in a sustainable way.

Deliver spectacular entertainment and drive player focused fan engagement.

Create innovative development initiatives and foster participation for life – play, coach, compete, officiate.


Excellence    |    Innovation    |    Integrity   |    Inclusion    |    Respect

Badminton at a Glance – linked here

The BWF has produced an elevated marketing sheet to aid industry participants in promoting the Unique Selling Points (USPs) of badminton.

The nine USPs are:

  • Popularity & Accessibility
  • Inclusivity
  • Exposure
  • Global Community
  • Physical Health
  • Physical Fitness
  • Cognitive Function
  • Mental Benefits
  • Social Benefits


It is designed to be used by CCs, Members, clubs, leagues, coaches, schools, Shuttle Time teachers, schools and players to get more people interested in the game.


The BWF logo which was launched in 2012, is contemporary, strong and efficient. Red is the base brand colour and the logo includes the strong and bold letters “BWF”. These letters are located in a ‘holding device’ which is in the shape of a stylised shuttle. This stylised shuttle has been used since 2011 in key BWF events branding such as the BWF World Superseries, the BWF World Tour and Major Championships branding – BWF World Championships, BWF Sudirman Cup and the BWF Thomas and Uber Cups. BWF World Junior Championships and BWF World Senior Championships.