Badminton World Federation

Excellence - Innovation - Entertainment - Integrity - Inclusion

Badminton World Federation

Major Events

Badminton World Federation

World Class Performances

Badminton World Federation

Badminton is a Sport for All

Badminton World Federation

Youth - Shuttle Time Schools Badminton

About BWF

The Badminton World Federation (BWF) is recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC) as the world governing body for badminton. The International Badminton Federation (IBF), as it was originally called, was established in London, on 5 July 1934 with nine founding member associations. The BWF is a federation of 194 members.

 

Vision

Giving every child a chance to play for life.

 

Mission

To lead and inspire all stakeholders…

  •  …. deliver spectacular event entertainment
  •  …. drive fan engagement
  •  …. create innovative and sustainable development initiatives
  •  …. and support our membership to maximize outcomes for the sport.

 

Corporate Values

Excellence    |    Innovation    |    Entertainment    |    Integrity   |    Inclusion    |

BWF Strategic Plan 2020 – 2024

The BWF Strategic Plan details the following:

– Purpose – Vision, Mission and Values

– Five Strategic Priorities

  • Entertainment
  • Participation
  • Athletes
  • Partnerships
  • Capacity Building

 

– Key objectives for each priority

– Outcomes

BWF Strategic Plan Implementation Plan (2020 – 2024)

Strategic Implementation Plan 2020 – 2024 is a detailed operational plan to deliver on the Strategic Priorities. This consists of eight Key Results Areas (KRAs).

Each Strategic Priority has a number of key strategies listed which are drawn from the across the eight Key Results Areas (KRAs) of the Strategic Implementation Plan, which is a more detailed operational plan to deliver on our Strategic Priorities.

The eight KRAs in the Strategic Implementation Plan are divided into two types – Core Activities (major focus of our work) and Functional Areas (transversal elements and areas that sit across all area of our work).

Core Activities

  • KRA 1 – Events
  • KRA 2 – Olympics / Paralympics
  • KRA 3 – Development & Sport for All

Functional Areas

  • KRA 4 – Governance / Administration
  • KRA 5 – Operations
  • KRA 6 – Communications
  • KRA 7 – Marketing
  • KRA 8 – Finance

Strategic Priorities 2020 – 2024

There are five Strategic Priorities defined in the 2020 – 2024 plan – Entertainment, Participation, Athletes, Partnerships and Capacity Building.


Entertainment 
– Excite, engage and enhance our global badminton fan base through inspirational performances at world class events.

  • Delivering excellence and packaging the stories, passion and drama for a range of digital platforms will engage fans and enhance badminton’s position in the global sports entertainment market.


Participation 
– Give every child a chance to play for life.

  • Increasing participation in badminton and Para badminton with a particular focus on youth and making links between recreational contexts and competition pathways will facilitate participation for life.


Athletes
– Provide the best possible environments for training and competition; showcase the extraordinary talent of performance athletes; provide opportunities to learn and develop beyond the field of play.

  • Informed and engaged athletes will be better able to train and perform, develop their media profile and value as a sport personality, secure sponsorships and better prepare themselves for life after their playing career.


Partnerships
– Develop effective international relations and foster strategic partnerships to achieve shared goals.

  • Strategic partnerships bring new resources, expertise and opportunities which allow BWF to more effectively implement programmes and projects to achieve better outcomes.


Capacity
Building – Strengthen and enable organisational capacity of the BWF, Continental Confederations and Members  Associations to support strategic implementation.

  • Building capacity to effectively govern and manage our sport will increase the impact we can have on developing badminton and improve outcomes.

 

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Annual Reports

The BWF annual reports and audited financial statement for the last six years can be downloaded from the Annual Reports page of the website.

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Logo

The BWF logo which was launched in 2012, is contemporary, strong and efficient. Red is the base brand colour and the logo includes the strong and bold letters “BWF”. These letters are located in a ‘holding device’ which is in the shape of a stylized shuttle. This stylized shuttle has been used since 2011 in key BWF events branding such as the BWF World Superseries. From 2012, this has also been used in Major Events branding – BWF World Championships, BWF Sudirman Cup and the BWF Thomas and Uber Cups.