Yesterday BWF launched its fan engagement campaign for the Tokyo 2020 Paralympic Games – #RaiseARacket (linked here).
Launch Video: https://www.youtube.com/watch?
Feel free to post the video on your own channels: https://we.tl/t-c5HiUb0zeJ (16:9 and 9:16 versions available).
The aim of the campaign is to bring fans to Para badminton as it makes its long-awaited debut at the Paralympic Games. We want to interact with and convert more viewers into permanent online fans.
What Do you Can Do to Help #RaiseARacket
Social engagement 1:
- Use #RaiseARacket and in all your posts and comments related to the Paralympics.
Social engagement 2:
- Collect User Generated Content (UGC) of fans filming themselves raising a racket – this can be taken literally by ‘raising a racket’ in the air or more figuratively by making noise (a racket) all in support of their favourite Para badminton players and teams.