BWF Drives Athlete and Entourage Cause

With the rapid growth of badminton in recent years, the BWF has been proactive in ensuring the sport maintains its relevance within the global sporting landscape by optimising the conditions for two very important stakeholder groups – the sport’s top players and their entourage.

In recent months, these efforts have escalated with the forming of the Player Review Panel and Entourage Advisory Meeting to open dialogue on important player and entourage related areas and potentially come up with recommendations on improvements going forward.

The Player Review Panel is designed to provide enhanced support mechanisms for the playing group and develop strategies for improving the athlete experience at badminton events, as well as looking at athletes’ career development opportunities off the court.

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