Badminton at a Glance


The BWF has produced an elevated marketing sheet to help industry participants promote the Unique Selling Points (USPs) of badminton.

Badminton at a Glance

The nine USPs are:

  • Popularity & Accessibility
  • Inclusivity
  • Exposure
  • Global Community
  • Physical Health
  • Physical Fitness
  • Cognitive Function
  • Mental Benefits
  • Social Benefits


It is designed for use by CCs, Members, clubs, leagues, coaches, schools, Shuttle Time teachers, and players to get more people interested in the game.

There are plans for language versions in Arabic, Chinese, French, and Spanish.

You can download the web app to your mobile device or desktop.

More Information / Contact Person

For additional information on Badminton at a Glance, please email Rodrigo Pacheco at: [email protected].