BWF No.4 on #SportOnSocial Rankings

BWF’s execution of its new social and digital strategy has received a further boost scoring highly in Redtorch’s 4th edition of the #SportOnSocial League Table — a ranking of 35 IOC-recognised International Federations according to their social media performance in 2019.

BWF placed fourth overall based on performance across the four main social media platforms – Facebook, Instagram, Twitter and YouTube. We ranked higher than football, table tennis, swimming, athletics, cycling and tennis and behind only basketball, rugby and volleyball.

Download #SportOnSocial League Table 2020

This follows our performance in the 2019 International Sports Federations Social Media Rankings by Burson Cohn & Wolfe Sports (BCW Sports) published in February.

Specifically, BWF was first on Twitter, second on Facebook, fourth on YouTube and sixth on Instagram – an equally impressive feat considering we only launched Instagram in August.

Here are the main highlights:

• Jumped from 12^th to 4^th in overall rankings
• Had a 43% growth rate on Facebook (second only to equestrian)
• Ranked 6^th overall in total video views in the 4.5 months we were active
• Created the most content for IGTV reaching 13 million views
• Recorded the second highest growth rate on Twitter with 38% (behind hockey)
• Had the second highest growth on YouTube with 589K new subscribers
• Amassed 161 million views alone during the TOTAL BWF World Championships and TOTAL BWF Para Badminton World Championships 2019
• 15 videos during this time returned views of more than one million

**Note: Insights were submitted to Redtorch prior to the postponement of Tokyo 2020.