BWF No.4 on #SportOnSocial Rankings

BWF’s execution of its new social and digital strategy has received a further boost scoring highly in Redtorch’s 4th edition of the #SportOnSocial League Table — a ranking of 35 IOC-recognised International Federations according to their social media performance in 2019.


BWF placed fourth overall based on performance across the four main social media platforms – Facebook, Instagram, Twitter and YouTube. We ranked higher than football, table tennis, swimming, athletics, cycling and tennis and behind only basketball, rugby and volleyball.

Download #SportOnSocial League Table 2020

This follows our performance in the 2019 International Sports Federations Social Media Rankings by Burson Cohn & Wolfe Sports (BCW Sports) published in February.

Specifically, BWF was first on Twitter, second on Facebook, fourth on YouTube and sixth on Instagram – an equally impressive feat considering we only launched Instagram in August.

Here are the main highlights:

  • Jumped from 12th to 4th in overall rankings
  • Had a 43% growth rate on Facebook (second only to equestrian)
  • Ranked 6th overall in total video views in the 4.5 months we were active
  • Created the most content for IGTV reaching 13 million views
  • Recorded the second highest growth rate on Twitter with 38% (behind hockey)
  • Had the second highest growth on YouTube with 589K new subscribers
  • Amassed 161 million views alone during the TOTAL BWF World Championships and TOTAL BWF Para Badminton World Championships 2019
  • 15 videos during this time returned views of more than one million



**Note: Insights were submitted to Redtorch prior to the postponement of Tokyo 2020.