The Badminton World Federation has appointed Chinese premium bottled water brand Ganten as the official water supplier at BWF tournaments and events for the next four years.
The partnership extends across both BWF Majors Championships and the season-ending HSBC BWF World Tour Finals.
Through the partnership, BWF hopes to enhance the relationship between the Chinese and global badminton communities.
During the partnership announcement at the TotalEnergies Sudirman Cup Finals 2023 in Suzhou, China on May 15, BWF Secretary General Thomas Lund said: “We look forward to a fruitful partnership over the coming years as we look to grow the game of badminton together.
“It’s fitting that we officially launch our partnership here in Suzhou. We have been eagerly awaiting the re-start of international tournaments in China, and we are thankful the time is here.”